Article: and Going Agile is the world leader today in customer relationship management (CRM) software. The former Oracle executives who started the company set a strategic intent at launch in 2007 to become the leader in this market using a software as a service (SaaS) strategy – the first major company to do so and thereby going to market with a brand promise of “No Software”. The company achieved great success, going public in 2010 and achieving a market cap over $55B on sales of $6.7B in 2016.

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